Advertising: Khwaab Bechna
Hum din bhar mein takreeban 5,000 se 10,000 ishtihaaraat (Ads) dekhte hain. Lekin unka humaray dimaagh par actual asar kya hota hai?
Advertising (Ishtihar-baazi) ki industry ka siraf aik bunyadi maqsad hai: Aapko yeh mehsoos karwana ke aapki mojooda zindagi mein kisi cheez ki 'Kami' (Lack) hai. Aur uss kami ko poora karne ka wahid rasta unki product khareedna hai.
Aapke paas aek theek thaak phone hai, lekin TV aur internet par har waqt eik mehnge aur naye phone ki flash ads chalti hain. Ads yeh nahi batate ke phone mein kya feature hai, woh aapko yeh dikhate hain ke is phone ko lene k baad society mein log aapki kaisi respect karenge.
Asal main Advertising aapki feelings ko hijack kar leti hai. Yeh humesha udasi (sadness) ya ehsas-e-kamtari paida karti hai aur phir ilaaj (cure) ke tor par spending (kharcha) pesh karti hai. Aam aadmi udhaar (EMI) par woh life maintain karne ki koshish karta hai jo sirf ads mein exist karti hai.
Sochiye: Jis cheez ki aap ko subah uthne par zaroorat hi nahi thi, lekin aek video ad dekhne k baad wo aapka 'zaroori' kharcha kyu ban gaya?
Key Takeaway
Advertising ka asal kam aapko naye naye mehnge khwaab bechna hai taa'ke aap apni mehnat ka paisa un fuzool kharchon (Expenses) mein baha dein.